<p class="MsoNormal"><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">Every time a team faces the dilemma of determining real buying signals, the debate quickly progresses to smarter targeting. A reliable </span></span><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">Intent data provider</span></span><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;"> can pinpoint active accounts researching certain solutions, which allows sales and marketing to focus on those accounts first. This approach results in time and cost savings and improved win rates. What other strategies are being implemented to leverage intent data for their campaigns?</span></span>