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Through recent online dating statistics, learn about the current state and the future trends including how COVID-19 affected the industry. 141 Crucial Online Dating Statistics: 2024 Data Analysis & Market Share. The online dating industry has come a long way from its humble beginnings in 1959.



At this time, two Stanford students matched 49 pairs of men and women using a punch card questionnaire processed by an IBM 650 mainframe computer. This became the first-ever recorded computer-aided matchmaking. Today, top online dating sites and matchmaking services are using complex algorithms to match millions of users together from a sea of prospective candidates. The technology behind the industry has gone to new heights, as has the revenue it has made. This is far from the first matchmaking project that was never commercialized. In this article, we present all the crucial online dating statistics related to the industry in the United States and abroad. In this way, you will have a grasp of how this constantly growing market is poised to become bigger. Online Dating Statistics Table of Contents. Global Online Dating Industry Statistics. Everything changed when the COVID-19 pandemic came. Virtually every industry underwent massive changes, with some of them likely to be long-lasting. This includes the online dating industry, which has been growing since 2017 at a really high pace. While every other industry seems to have mostly been negatively affected by the outbreak, the online industry has gotten stronger. The Industry is Stable, Confident, and Growing Strong. In 2017, the worldwide online dating revenue reached $779 million. Experts expected the industry to reach a revenue of $973 in 2020 with a growth rate of 24.9%. Using 2017 as the baseline, the industry’s revenue is poised to reach $1.02 billion in 2021. (Statista, 2019) Come early 2020, another report showed that the online dating industry generated a revenue of $2.23 billion the previous year, which positively broke many expectations. Now, experts project that the industry will reach $3.592 billion in revenue by the end of 2025. This is at a CAGR of 8.26%. (Valuates Reports, 2020) In 2019, there were about 219.7 million online dating sites or app users around the world. The number is expected to reach 234.1 million in 2021 and reach 276.9 million in 2024. (Statista, 2020) In the US, there were more or less 30.4 million online dating service users. This number is expected to reach 35 million come 2024 (Statista, 2020) Online dating services are basically interest-based social networks. And, as social media trends show, social networks will remain popular for the foreseeable future. This is especially when the COVID-19 virus still rears its ugly head. Top 5 Countries by User Penetration (Statista, 2021) United States – 18.4% United Kingdom – 16.9% Belgium – 15.9% Netherlands – 15.8% Luxembourg – 15.1% Top 5 Countries by Revenue (Statista, 2021) United States – $1.43 billion India – $1.28 billion China – $1.07 billion Japan – $273 million United Kingdom – $232 million. The Top Players in the Online Dating Game. There are around 1,500 online dating sites and applications worldwide. Many of them are highly specialized. Some focus on interracial dating while others serve niches like highly-religious daters. However, from this sea of applications and websites, there are those that dominate the market. More specifically, they dominate in different ways. Leaders by Percentage of Paying Customers (Statista, 2020) 51% – Tinder 32% – Bumble 31% – Match 28% – eharmony 24% – OkCupid 21% – Plenty of Fish (POF) 20% – Hinge 17% – Grindr 15% – Badoo 15% – Coffee Meets Bagel. Leaders by Monthly Downloads as of January 2021 (AppMagic, 2021) 6.44 million – Tinder 3.29 million – Badoo 1.8 million – Bumble 867.5 thousand – happn 554.65 thousand – Hinge 448.08 thousand – OkCupid 279.8 – Match 118.9 – Inner Circle 84.51 – Coffee Meets Bagel 81.69 – eharmony. Leading Online Dating Sites by Monthly Visits (SEMrush, 2020) 192.5 million – Badoo 103.8 million – Plenty of Fish 59.1 million – Tinder 53.8 million – Match.com 34.9 million – OkCupid 30.7 million – Zoosk 16.1 million – Ashley Madison 15 million – OurTime 13.2 million – MeetMe 10.1 million – Shaadi. Of the two top ten lists, Tinder sits on the top as the most popular application. However, the Match Group, the company that owns Tinder, also owns three others that can be found on the lists above. These include OkCupid, Hinge, and Plenty of Fish. The Match Group Q4 2020 Performance. The number of paid subscribers on Match Group sites and apps saw a growth of 217.52% from January 2014 to November of 2020, with figures ranging from 3.44 million to 10.93 million. (Match Group, 2020) In Q4 of 2020, Match Group revenue increased by 19% over the same quarter of the previous year with a figure of $651 million. (Match Group, 2020) The group also posted an operating income of $213 million with an operating margin of 33%. This is a 17% increase from the same quarter of the previous year. (Match Group, 2020) The group’s Adjusted EBITDA was $245 million. This is a 13% increase over the previous year’s fourth quarter. It represents an Adjusted EBITDA margin of 38%. (Match Group, 2020) An increase in average subscribers was also posted. The number is up 12% to 10.9 million. This is from 9.8 million in the same quarter of the previous year. (Match Group, 2020) The Match Group’s 2020 Performance. The total revenue for the whole year of 2020 reached $2.4 billion with a YoY growth rate of 17%. (Match Group, 2020) Operating income for the year 2020 was $746 million. Adjusted EBITDA was $897 million. These increased 16% and 15%, respectively over the previous year. (Match Group, 2020) Tinder, the group’s most popular platform, posted a Direct Revenue of $1.4 billion. This is an 18% YoY increase.













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